Strategic Marketing Approach of Indonesia Aluminium Mineral Industry: Upstream and Downstream Analysis
نویسندگان
چکیده
The research aimed to determine the causes of imports by analyzing upstream and downstream sides existing aluminium industrial chain. applied a descriptive-exploratory approach collecting secondary data from credible sources. Interviews focus group discussions with appropriate experts were also conducted obtain supporting data. Research shows that will continue both in short long term. It is due supply, especially smelters, which cannot keep up increasing demand. Even though market opportunity, automotive, construction, power cable segments, enormous continues grow, if there not enough deficit metal occur. takes encouragement Government's political provide ease electricity sources, increase production capacity technology, change mindset relying on traders solely towards industrialist.
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ژورنال
عنوان ژورنال: The Winners
سال: 2023
ISSN: ['1412-1212', '2541-2388']
DOI: https://doi.org/10.21512/tw.v23i2.9199